Privacy Policy
This Privacy Policy explains how Mag Edge Pte. Ltd. ("MagEdge", "we", "us") collects, uses, shares and protects personal data in connection with our website, the MagEdge SOS wristband, our on-site gateways, and the RapidReach app and dashboard (together, the "Services").
1. Who we are
Mag Edge Pte. Ltd.
68 Circular Road, #02-01, 049422 Singapore
Email: info@magedge.com
2. Our role
MagEdge provides its Services to hotels, resorts, water parks, marinas and other establishments ("Establishments"). When an Establishment issues a wristband to a guest, the Establishment decides how the wristband is used and is responsible for that guest data. In that case we process the data on the Establishment's behalf and under its instructions.
For data collected through our website, and for business contacts and account administration, MagEdge is responsible for the data.
3. Data we collect
Website visitors and enquiries
- Details you submit through our contact form, email or WhatsApp: name, email address, phone number, establishment or company name, and your message.
- Basic technical data such as browser type, device type, pages visited and approximate location derived from your IP address.
Wristband and gateway data
- Device identifier, battery level, signal status and connection to on-site gateways.
- Device location on the Establishment's property, including the safety zone (geofence) the device is in.
- SOS alert data: time of the alert, location, the zone it came from, and the response log (accepted, responder, resolved).
The wristband does not have a microphone or camera, and does not collect a guest's name. An Establishment may link a wristband to a guest or room in its own records.
RapidReach app and dashboard users
- Staff account details: name, work email, role and Establishment.
- Sign-in records, actions taken on alerts, and device notification tokens used to deliver alerts.
4. How we use data
- To deliver SOS alerts and locations to the Establishment's safety team as quickly as possible.
- To operate, maintain, secure and improve the Services, including monitoring battery and network health.
- To keep incident and response logs that Establishments use for safety reviews and compliance.
- To respond to enquiries, arrange demos and pilots, and manage customer relationships.
- To comply with legal obligations and protect the rights and safety of people and property.
We do not sell personal data, and we do not use wristband location data for advertising.
5. Legal basis
Where data protection laws require a legal basis, we rely on: performing our contract with the Establishment; our legitimate interests in operating safe and reliable Services; protecting the vital interests of a person in an emergency; compliance with legal obligations; and your consent where we ask for it.
6. Who we share data with
- The Establishment that deployed the wristbands, and its authorised staff.
- Service providers who host or support our Services (for example cloud hosting, messaging and notification providers), under contracts that require them to protect the data.
- Emergency services, where needed to respond to an emergency.
- Authorities or others where required by law, or to protect rights, safety and property.
- A successor business in the event of a merger, acquisition or sale of assets, subject to this Policy.
7. International transfers
We operate in Singapore and the Maldives and use service providers who may store data in other countries. Where data is transferred across borders, we take steps to ensure it receives a comparable standard of protection, as required by applicable law.
8. How long we keep data
- Wristband location and status data: kept only as long as needed to operate the Services, or as agreed with the Establishment.
- SOS alert and response logs: kept for the period agreed with the Establishment for safety and compliance records.
- Enquiry and customer data: kept for as long as we have a business relationship, and afterwards as required by law.
When data is no longer needed, we delete or anonymise it.
9. Security
We design the Services with privacy in mind. Location data is minimised and access is restricted to authorised users. We use encryption, access controls, logging and other technical and organisational measures appropriate to the risk. No system is perfectly secure, but we work to protect data and will notify affected parties of a breach where the law requires.
10. Children
Establishments may issue wristbands to children under the supervision of their parents or guardians. Wristband data is handled in the same way for all guests and is not used to profile children. Our website is not directed at children, and we do not knowingly collect children's data through it.
11. Your rights
Depending on where you live, you may have the right to access, correct or delete your personal data, to object to or restrict certain processing, to withdraw consent, and to complain to a data protection authority. To exercise these rights, email info@magedge.com. If your request relates to wristband data, we may refer it to the Establishment responsible.
12. Cookies
Our website uses only the cookies and similar technologies needed to run the site and understand how it is used. You can block or delete cookies in your browser settings.
13. Changes to this Policy
We may update this Policy from time to time. The effective date at the top shows when it was last changed. Significant changes will be highlighted on this page.
14. Contact us
Questions about this Policy or your data: info@magedge.com
Mag Edge Pte. Ltd., 68 Circular Road, #02-01, 049422 Singapore